
Tweenagers - the new generation of 8-12 year olds, who are in to the latest labels, make-up and are basically growing up too fast.
During todays lecture we watched a documentary from Panorama where we were shown the lives of three tweens and were told it would make us sick.
One of the children interviewed was a 12 year old boy called Izaak he labeled himself as a skater and described it as someone who likes to skate and has a very individual fashion sense. He stated that he wears what he thinks looks good and not something just because everyone else is wearing it, as that would make him a sheep. But when on a shopping trip he didn't like any item of clothing which wasn't considered "skater boy" therefore he is kind of being a sheep, as he is only wearing clothes skaters wear and is following "the" fashion. This little boy was full of attitude and confidence and got what ever he wanted because his mum said she felt guilt is she didn't give in.
We were also shown the life of a 9 year old girl called Adele she was obsessed with the latest labels and stated she wouldn't hang around with one of her friends as much if they didn't wear labels. When asked why this was she said that if you you don't wear labels you'll get bullied as you'll be known as a nicky no name and if you hang around with a nicky no name then you will get bullied for being friends with them. I find it quite shocking for a little girl to think this way and to be so obsessed by labels that you would stop being friends with someone.
Her wardrobe consisted of DKNY, Diesel and Ted Baker to name a few, when i was her age i wouldn't of even known what those labels were, i would have been too busy playing with my dolls or maybe even trading pokemon cards.
She also replied to a question with something like i don't do it because it reminds me of my childhood, hello your only 9 this is your childhood. What is the world coming to when a nine year old responds like this, she doesn't seem to want to be a child, but why not? it's like the best time ever, you have no responsibilities, no stresses and you just get to basically have fun.
The last tween was a 12 year old called Imogen she had a completely different view to Adele on labels she believed that if you wore clothing with a labels then you were basically showing that the shop owned you as you were branded by them. She bought clothes from charity shops and unlike the majority of tweens this didn't seem to bother her. She may have had a different view on this if she hadn't been home schooled as had been subject to peer pressure.
Her parents don't agree with advertising and therefore make her put the tv on mute when ever it gets to the adverts. Her parents believed that they should be the ones brain washing their children and not the adverts.
After watching this documentary i certainly was left feeling sick . I've always know advertising has a strong effect on people but never knew it had the power to make children no longer want to be children. Tweens don't want dolls, or toys or games for christmas anymore they want expensive clothes sounds a bit like me and i'm almost twice there age.