Monday, 28 February 2011

Walk along the Waterfront

Seeing as it was such a lovely day to day i thought i what make the most of it and go and take some pictures along the waterfront.




Saturday, 26 February 2011

Kate's fruit potions

So yesterday marked the day for our final presentation to Keith Forbes of Good Creative.

All went well and they seemed quite positive with my idea and the thinking behind it but they would like to see it all sewn so now i'm either going to have to become super amazing at sewing and develop the patient of a saint or find someone willing to sew it for me. Right now my designs look like this


and they would like me to develop them so they end up similar to this



Logan wines has successfully achieved something similar to what i hope my end product will look like

so does anyone know anyone who can sew?

Saturday, 5 February 2011

assignment 2a

We were asked to meet in our groups and discuss post consumerism, we were to have researched it before hand and create a profile of who we think a post consumer would be.
We were then to gather all our info together and make a research poster to express our ideas.
We decided that post consumers were the type of people who go against trends, listen to word of mouth and are eco aware, thinking before they buy something. When making a purchase they always ask the question "do i need this?" and "will it last?" they are established individuals allowing them to buy more quality high priced items which are longer lasting.
They are the type of people who are big in to recycling and up-cycling and will buy produce locally sourced.

We created several mind maps to express our thoughts then created a poster to show the profile of what we think a post consumer is like.






Friday, 4 February 2011

Why?

One of our current class projects is to design the packaging for an all natural kids fruit juice. The current name of the juice is Kate's Fruit Potions but we can alter this if we wish and long as we are able to fully justify why.

Every decision we make within this current project has to be justified, but why can't you just do something because is looks good? why does there have to be a reason or answer to everything?

To answer the brief i created the bottles below





I was asked why i had chosen those particular animals and why each animal had been assigned that particular fruit. My answer was that i was trying to suggest the product was natural but by still appealing to the kids so i thought i would choose animals which could be found in your garden or on a nature trail. I also thought the animals were fitting for particular slogans which could go along with the drink; badger - "it's black and white", suggesting its a simple product full of goodness, hedgehog- "no nasty shocks" i.e you won't find anything that shouldn't be in here such as artificial flavourings etc, Butterfly - "beautifully natural" as like a butterfly its beautiful and natural and finally the deer - "strong defences" as Kate's fruit potions contains an ingredient which helps boost the immune system and i thought the fact a deer has antlers suggest it has strong defences.

The reason for why each fruit went with each animal was more simple in that we were given four colours which suggested the flavours but we were not given the flavours themselves. We were told there was crimson, pink, purple and orange potion i therefore guessed the flavours based on the fruits and put the fruit with the animal based on which colours were most suited to there natural skin/fur colour. I was told this wasn't a good enough reason but why not?

I now have three days (well i would if i didn't have to work at the weekend) to come up with some other idea or further development and justification for this one and i don't have a clue what to do ....

AAAAAAAH!