I recently came across this site about logos with hidden messages and i was amazed at how simple but effective each logo was.
A few of the logos i've seen before but obviously haven't taken in as i've never noticed the discreet but very clever messages imprinted in each one, such as; the Toblerone logo.
I've been aware of Toblerone for many years and have consumed my fair share but have never once noticed that the mountain at the top had the figure of a bear in it, i was also unaware that the arrow in the amazon logo, as well as representing a smile conveys they stock everything from a to z as it starts at the "a" and ends at the "z". This shows that logos are more complex than we think and as well as being aesthetically pleasing there is usually a deeper explanation as to why they look the way they do.
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