elephART

This month began the Elephant Parade in London, which is an event to raise money for Asian elephants and 20 UK conservation charities.
It is London's biggest art event on record and consists of 250 life-sized elephants brightly coloured and decorated by artists and celebrities. The elephants cover all areas of the city from parks to street corners and once the event is finished the elephants are up for auction www.givinglots.co.uk/ElephantParadeLondon starting bids are £250 and increase by £250 at a time.

I would absolutely love one of these elephants as i think there amazing unfortunatly i don't really have that sort of money just lying around to spend on a life-size ornament of an elephant, owell i suppose i can settle for one of these smaller versions http://shop.elephantparade.com

If i could i would definitely go and see this event but somehow i don't think it will happen so for now i'll just make do with the images online.



Some of the elephants have even been cleverly designed to resemble other animals




One of my personal favourties is Tigerphant created by Dominique Salm as it combines two of my favourite animals.

Poptastic

For my birthday, from one of my friends I received a gift from lush, it smelt amazing and I was taken by surprise when I opened the box to find that my soaps were accompanied by popcorn. For a second I was like why on earth is there popcorn in here, but then it hit me that the popcorn was being used to protect the soaps and was an alternative to polystyrene balls or air filled plastic bags.
This is a really good idea as it decomposes a lot easier than polystyrene or plastic and it can also be used in compost bins making it a lot more eco friendly and it also means something is being put back into the soil and earth . Although this can't replace the vast amount of things which are taken from the earth its a start, every little helps after all.

As good an idea as it is on the other hand its a waste of food. You always get told not to waste your food as there are people in Africa who are starving and would appreciate that food, but I suppose its only a bit of popcorn and it does less damage when it decomposes than the alternative materials would. With this is mind I think popcorn in packaging is the way forward plus its quite exciting when you open your package and find popcorn surrounding it rather than horrible boring polystyrene.

Travelodge

I've stayed at a Travelodge many times before but it wasn't until my last visit that I realised there logo wasn't what I'd originally thought. I had always thought that there logo was an image of hills but after a closer look I realised it was an image of someone sleeping with there head on the pillows. This amazed me as I've always thought I was a quite an observant person as i usually notice many things that other people don't I did however feel better when the other people I was with thought it was hills too.

Did I fail to see the image straight away because i”m not observant, or is the image meant to be ambiguous and resemble hills as well as a sleeping person, to represent tranquility and peacefulness, suggesting the atmosphere you'll experience during your stay? Or is the logo just a sleeping person and i've totally misinterpreted it? If it is then it makes you think do we actually notice that much about the world around us? Or is there certain things we pick up on more than others?

Prior to this visit if someone had asked me to describe the logo I would of said its an image of blue and red hills with white writing and I would have been spot on with the colours. Does this means colours are more memorable than images or is this a one off case?

The Nike logo is remembered for its image the swoosh and not the colours used so maybe it all depends on the image or colours used or the company itself or maybe im just thinking too much in to this and i should just accept that I didn't notice the image for no particualr reason other than I just failed to notice it.

WiTHiNTENT

After checking up on the line-up for reading festival I came across a website called which is a company who make clothing and accessories ideal for festivals. The clothing has been made from old unwanted tents which have been left behind at festivals.

There are so many tents abandoned at festivals which are adding to the vast amount of landfills which already exist, this is obviously a huge environmental issue and it was this issue that created the company. Instead of throwing the unwanted tents away the poles and fabric were collected and used to make clothes which would be wanted.

As much as WiTHiNTENT enjoy what they do, they do state that “WiTHiNTENT does not offer an excuse to leave a tent behind at the end of any festival” so with this in mind I will make sure to take my tent home with me :)

I think what this company is doing is a really good idea as not only does it contribute to helping the planet but it results in some quite funky clothing, just what festival goers look for.