Travelodge

I've stayed at a Travelodge many times before but it wasn't until my last visit that I realised there logo wasn't what I'd originally thought. I had always thought that there logo was an image of hills but after a closer look I realised it was an image of someone sleeping with there head on the pillows. This amazed me as I've always thought I was a quite an observant person as i usually notice many things that other people don't I did however feel better when the other people I was with thought it was hills too.

Did I fail to see the image straight away because i”m not observant, or is the image meant to be ambiguous and resemble hills as well as a sleeping person, to represent tranquility and peacefulness, suggesting the atmosphere you'll experience during your stay? Or is the logo just a sleeping person and i've totally misinterpreted it? If it is then it makes you think do we actually notice that much about the world around us? Or is there certain things we pick up on more than others?

Prior to this visit if someone had asked me to describe the logo I would of said its an image of blue and red hills with white writing and I would have been spot on with the colours. Does this means colours are more memorable than images or is this a one off case?

The Nike logo is remembered for its image the swoosh and not the colours used so maybe it all depends on the image or colours used or the company itself or maybe im just thinking too much in to this and i should just accept that I didn't notice the image for no particualr reason other than I just failed to notice it.