Future Advertising

Billboards generally consist of a flat poster advertising a certain product or sometimes you see the billboards which flick through several advertisements but now JC Decaux are working to create more innovative advertising campaigns.

These include touch-sensitive "intelligent" tables at Heathrow terminal 5, which allow the user to interact with the advertisement using touch, "thermal campaigns" which alter the advert depending on the current weather conditions and also interactive show screens in bus shelters.


"Yell.com brought its search facility to UK locations via interactive showscreens in bus shelters to demonstrate the breadth of local expertise and information that it offers."

For more information visit www.JCDecaux.co.uk