As a runner it is important to drink before you're thirsty so that you don't dehydrate. Runners carry the bottle while wearing a heart-rate monitor, this connects to an app which calculates information to detect how much water the user has already had and when they will need more.
This is a very clever product which i think will take off with keen sports people.
This is how the bottle looks just now but it is being redesigned to be more ergonomic
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